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How does GACD create its catalogues with SATIN ?
GACD is a mail-order firm B to B for dental instruments and accessories.
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Create and update in real time their products' data.
- Realize semi-automatically the pagination of its printing catalogue and dynamically manage its
website.
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1- Products content management with SATIN Contenu
2- Selection of data for the selling catalogues
3- Creation of the Page Makeup
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In
SATIN Publisher, GACD creates a specific page
makeup to highlight its products. It consists in defining
the pagination of the elements linked to its products(titles,
under-titles, pictograms, sheets, texts, photos, ...). |
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According to its market value, GACD allocates to each product a place and surface into the catalog.
Remarks:
Different colors can be chosen for specific page makeups
(usual products , promotionals, etc...). |
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The elements are exported into XPress from SATIN. They are paginated semi-automatically in line with the gauge and structure attributated. The GACD graphic operators make the final corrections and transfer the files for printing.
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Each GACD catalogue Page realized with SATIN Contenu and SATIN Publisher is automatically created up to 80%.
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Internet Pages corresponding to the print catalogue are created with SATIN Contenu and the XML export.
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Why did Legallais Bouchard choose SATIN to create its printing catalogue.
Legallais Bouchard it is :
- Reference in industrial hardware
- 400 employees
- 450 providers
- 24 000 products'references
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"We
launched an invitation to tender 5 different service
providers 3 years ago in order to find a content management
solution. MAULDE Technologies proposed us a good
solution, because of its better adaptability and its
interface more user-friendly".
After a a serie of tests on the operating system, the first catalog entirely created with Satin could be realized. Now Legallais Bouchard creates also a CD-Rom and e-catalog composed of the technical leaflet,the pictures and the features for all products.
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The reliable informations and update in real time
"Previously, we were forced to work day after
day.Thanks to Satin, we can increasingly make the
evolutions on our products". For Gérard
Anfroy, " That's a great
advantage. We have some 450 providers and some of them used to send us their informations to late to be filled into the catalog. With SATIN, we can gather the catalog pages together at first and increment the prices of 24 000 products at the end of the process by a computing treatment . We have the price list on 3 supports (paper, CD Rom and Internet).
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- Better shared information and more accessible
"The information
update is presently performed by 3 persons instead of 6
originally ;The product directors who are not aware of computer knowledge, learned quikly how to use SATIN thanks to a good user-friendly user interface".
Today, The information is centralized and each department place all the references of products on SATIN Contenu. At the end, our catalogue will be on the internal network and each collaborator may reach it.
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Legallais
- see documentation pdf |
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